Facebook & Google Ads Expert (For HVAC, Vent Cleaning Industry USA)

Description

We are looking for an experienced Full-Time Digital Marketing Specialist that excels at digital marketing strategy, marketing analytics, creative content creation, and Graphic Designing, and a professional with a Proven Track Record of Running successful PPC Facebook and Google ads campaigns to join frillsoft; a fast-growing UK based BPO company with a strong presence in Dubai.

We are looking for a Digital Marketing Specialist who has experience working for Home Improvement Industry in the USA, more specifically in HVAC services, and Vent Cleaning Services companies.

You will be responsible for driving all digital marketing channels, (mainly Facebook and Google), including generating leads, conducting deep market research, and being actively involved with the business to enhance the conversion for our Client’s digital lead generation campaign.

Conducting market research and analyzing demographics, media usage, psychographics, and buying patterns to define the target audience and campaign requirements.

Proofreading advertising material before launching campaigns.
Coordinating and overseeing the development and launch of campaigns.
Run Google Ads, and Fb ads and manage complete responsibility of Google and Social media ads with an advanced understanding of marketing, and funnels, and comfortable with Google and Facebook Campaigns Strategy, optimization, and Analytics.

If you are also a graphic designer who can craft creative social media ads content, that is a HUGE PLUS.

Responsibilities & Requirements

• Developing and implementing facebook paid ads marketing strategy
• Create, manage, and optimize Google Ads and Facebook Ads campaigns to drive website traffic, generate leads, and increase conversions for our clients
• Conduct keyword research, ad copywriting, and A/B testing to improve campaign performance
• Monitor campaign budgets and adjust bids to ensure maximum ROI and profitability
• Analyze campaign data and provide regular performance reports to clients
• Collaborate with the content marketing team to ensure that ads align with the overall marketing strategy
• Stay up-to-date with the latest trends and best practices in digital advertising, and recommend new strategies to clients as needed
• - Create posts and content through all areas: strategy, graphics, content, scheduling, and posting, on all channels: website, and social media.
• Create & develop marketing material for the lead generation campaigns
• Crafting engaging headlines/ad copies.
• Tracking digital marketing performance
• Create Google Ad and Facebook Ad campaigns, optimization, and generate leads through media channels: Linkedin, Facebook, Instagram, Google Ad words, Facebook Ads & Twitter
• Conducting continuous monitoring and performance optimization including SEO along with providing detailed reports.
• Creating and updating digital marketing reports
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Working knowledge of HTML, CSS, and JavaScript development & constraints
• Overseeing the digital marketing budget
• Secure required permits and access to venues for content shoots.
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Plan/maintain social media monitoring services.
• Be a Team player and work with other stakeholders and IT guys to ensure content updates are made to websites in a timely manner.
• Support new website projects and other projects where your skills can be utilized.
• Design results driven graphic content for ads campaigns

Other Qualities We are Looking for:

• At least 3 years handling digital marketing operations, successful strategies, running successful PPC campaigns, implementation, and reporting.
• Multi-channel experience (websites, social, mobile, paid platforms, etc).
• Social Media Manager & Content Creator.
• Flexibility and adaptability to robust decision-making.
• A smart professional who can get leads and results with the lowest marketing budget spent.
• Ability to work under pressure & fast-paced environments.
• Coordinating technical requirements with IT and other 3rd party vendors.
• Ability to manage and prioritize multiple internal stakeholders’ needs, demands and projects.
• Understanding of non-digital marketing platforms (print media, branding, corporate communications, creative ideation, etc).
• Agency and client experience required.
• Proficiency in English. Arabic and any other European Language would be an added advantage.
• Working knowledge of Google Analytics.
• Previous experience with any CRM or ERP preferred.
• Lastly, Shifts can be rotating and you will have to work at night.
• Proven track record of driving successful Google Ads and Facebook Ads campaigns
• Experience with Google Analytics and other web analytics tools
• Strong analytical skills and ability to interpret data and draw insights
• Excellent written and verbal communication skills
• Ability to manage multiple projects and prioritize tasks in a fast-paced environment
• Latest Google Ads and Facebook Ads certifications are a big plus

Code Word: NINJA

KPIs

• Conversions
• Click Through Rate
• Cost Per Conversion
• Cost Per Click
• CPM (Cost Per Thousand Impressions)
• Conversion Rate
• Relevance Score
• Cost Per Landing Page View

Education & Skills:

• Minimum: Bachelor’s Degree in Marketing or a related field.
• Required: Latest Certificate/Specialization in digital marketing, certifications from Google, Facebook or other credible sources are highly preferred.

Thank you and looking forward to working with you.

Job Type: Full-time

Salary: From Rs120,000.00 per month

Application Question(s):

• What is the Code Word Mentioned in the job description?

Experience:

• Digital Marketing for USA HVAC Industry: 1 year (Required)

Language:

• English Fluently (Required)

License/Certification:

• Digital Marketing Certification from a credible Institute? (Preferred)

Shift availability:

• Night Shift (Required)
• Overnight Shift (Preferred)